The Story behind Otter Spirit.
Quality, Transparency, and Sea Otters.
A call for accountability.
2019
Troubled by the lack of transparency in the spiritual crystal industry, we set out to create a more ethical trustworthy alternative.
A magical encounter with sea otters.
2020
While traveling along the California coast, our founders had a chance encounter with a family of sea otters in Monterey Bay. Captivated by their playfulness and care for one another, they pledged to protect these incredible creatures. From that moment, Otter Spirit was born—named in honor of the sea otters and the values they represent.
The slow process of sourcing natural gemstones and crystals.
2021-2022
The team began a worldwide search to build meaningful relationships with trusted gemstone suppliers and skilled jewelry manufacturers.
Turning a dream into reality.
2023
The brand officially launched with an initial collection of 20 gemstone bracelets. Each piece featured our signature stainless steel otter medallion and was crafted entirely from natural stones. Our very first sales start taking place on our website, otterspirit.com.
Zodiac & Intention Packs debut.
2024
Our in-house team of crystal specialists began designing bracelet packs tailored to each zodiac sign and to specific intentions—helping our community connect with gemstones in more personal and meaningful ways.
Joining the Business Donors Board at Monterey Bay Aquarium
2025
From day one, we’ve donated $1 from every bracelet to nonprofits dedicated to ocean conservation. In 2024, this commitment was recognized as Otter Spirit joined the Monterey Bay Aquarium’s Business Donors Board. The Aquarium’s Sea Otter Program—rescuing, rehabilitating, and releasing stranded pups—remains especially close to our hearts, reflecting the very spirit that inspired our name.
Our first 10,000 happy customers.
We are endlessly grateful to our community of loyal early adopters who have supported us from the very beginning. Their trust and feedback help us grow and improve every day. By 2025, our gemstone collection had expanded to more than 60 unique pieces—each crafted with care and intention.
Leukemia & Lymphoma Society "Survive and Thrive" Pack.
Inspired by the initiative of our dear friend Lisa Salvatore, we created a special “Survive and Thrive” Bracelet Pack to support the Leukemia & Lymphoma Society. Twenty percent of proceeds from this collection were donated to the organization’s vital mission of helping patients and funding research—turning jewelry into a symbol of hope, strength, and healing.
Launching Beaded Necklaces.
Answering the many requests from our community, we introduced our first major non-bracelet collection: beaded necklaces. This marked an exciting new chapter for Otter Spirit, expanding beyond bracelets into a broader jewelry offering.
Only the beginning...
Onwards
Our journey has only just begun. We remain committed to serving our growing community by sourcing the finest natural gemstones and introducing innovative collections and meaningful partnerships. The spirit of playfulness, care, and connection that inspired our name will continue to guide us into the future.
Otter Spirit in numbers.
4.93/5
Rating from 3,000 verified customer reviews.
100%
Natural gemstones, never synthetic.
8
Dedicated team members bringing Otter Spirit to life.
161
Packs for every Chakra, Zodiac, Reiki practice, and more.
What we stand for.
Transparency
The crystal and semi-precious gemstone industry is notoriously opaque, making it difficult for customers to know what they’re truly getting. At Otter Spirit, we make it a priority to research and share the true origin of our stones. This will always be a work in progress — building trustworthy relationships and conducting thorough testing takes time, care, and continuous effort.
Empathy
We strive to do good in every step of our journey—in how we treat ourselves, our customers, our partners, and the world around us. Since day one, we have donated $1 per bracelet to nonprofits protecting wild sea otters. In 2025, we expanded this commitment by redirecting some of our returns to local charitable organizations in Northern Michigan, where our main shipping facility is based.
Alternative Spirituality
We are passionate about Crystals and their spiritual meanings. We own much of our early success to the wonderful community of online spirituality experts that has thought us everything we know today and has been promoted us organically on social media and specialized blogs.
Partnering with Experts
Otter Spirit is the proud partner of 300+ spirituality professionlals.
"A trusted source for high-quality
gemstones and healing crystals,
thoughtfully crafted with care."
"The site is easy to navigate, and
every product page gives you just
enough mystical insight."
"More than accessories - companions
for the soul, protectors of energy,
and bridges to ancient wisdoms."
Partnering with Experts
Otter Spirit is the proud partner of 300+ spirituality professionals.
"A trusted source for high quality gemstones and healing crystals, thoughtfully crafted with care."
"The site is easy to navigate, and every product page gives you just enough mystical insight."
“More than accessories - companions for the soul, protectors of energy, and bridges to ancient wisdoms”.
